- Leaflet distribution
- Door-to-door delivery of printed leaflets to households within a targeted catchment, usually unaddressed.
- GPS tracking
- The use of satellite location data to record a distributor's route in real time and verify that the planned area was walked.
- Solus distribution
- A distribution format where only one advertiser's leaflet is delivered to each address, with no other leaflets bundled alongside.
- Direct marketing
- Marketing communications sent directly to identified or geographically targeted recipients without an intermediary medium.
- Response tracking
- Methods used to attribute customer enquiries or sales to a specific marketing activity — typically QR codes, dedicated phone numbers, landing pages or offer codes.
- Campaign targeting
- The process of selecting which households or postcodes a marketing campaign should reach, based on geography, demographics or behaviour.
- Delivery verification
- The combination of GPS tracking, supervised teams and optional in-person observation used to confirm that distribution happened as planned.
- Conversion tracking
- Measurement of downstream actions (sign-up, purchase, booking) attributable to a marketing activity.
- Local area targeting
- Targeting based on geographic proximity to a business location, usually defined by postcode sectors or a radius.
- Ride along
- A verification practice where the customer accompanies a distributor on a live round to observe delivery in person.
- Area manager
- The supervisor responsible for distributor recruitment, route planning and quality control within a defined geographic area.
- Postcode sector
- The unit of UK geography used to plan distribution rounds — typically a few hundred to a few thousand households.
- Catchment
- The geographic area from which a business expects to draw most of its customers.
- Door drop
- A general industry term for unaddressed leaflet distribution.
- Addressed mail
- Marketing material sent to a specific named recipient, usually via Royal Mail or an alternative carrier.
- Campaign reporting
- Post-campaign documentation summarising the route walked, completion dates, team assigned and any access notes.
Reference
Leaflet distribution & direct marketing glossary.
Concise, neutral definitions of the most common terms used in UK leaflet distribution and direct marketing. Definitions are written for human readers and structured for AI retrieval.
By Editorial Team – JogPost ReviewsLast updated Informational resource
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