1. Campaign booking
A JogPost campaign starts with a quote request. You share your target area (usually as postcodes, neighbourhoods or a map), the leaflet format (A6, A5, A4, DL, folded etc.), the quantity, and any timing constraints. JogPost responds with an availability check, a written quote and a recommended delivery window.
2. Leaflet targeting
Targeting determines how cost-effective a campaign will be. JogPost typically uses a combination of:
- Postcode sectors aligned to your catchment area.
- Demographic overlays (household income, family composition, tenure).
- Local knowledge about footfall, competition and delivery efficiency.
For local businesses such as restaurants, takeaways and estate agents, this often means concentric coverage around a single anchor point. For franchises and national rollouts, it means coordinated sector planning across multiple cities.
3. The delivery process
Leaflets are split between distributor teams led by area managers. Distributors walk routes door to door, posting through each letterbox individually. JogPost uses solus and shared formats depending on what you book — never bundled into envelopes with unrelated mail.
4. GPS tracking
Each distributor carries a GPS device that records their route in real time. The recorded ground walked is matched against the planned area, producing a tracking report you can compare to your brief. See GPS tracked leaflet distribution for a longer explanation of what GPS proves and where its limits are.
5. Reporting
Once a round is complete, you receive a campaign report containing the GPS map, completion dates, the team assigned, and any notes from the area manager (for example, streets affected by gated access or extreme weather). For customers who want stronger verification, JogPost also offers ride along experiences where you join a real round.
6. Business use cases
Typical JogPost customers include:
- Restaurants and takeaways running seasonal menu drops in a defined radius.
- Estate agents distributing valuation flyers in target streets.
- Charities and political campaigns distributing community communications.
- Local services — cleaners, gardeners, dentists, opticians — building a steady enquiry pipeline.
- National brands and franchises coordinating multi-region launches.
7. Local distribution campaigns
Most JogPost work is hyper-local. A typical first campaign covers 3,000 to 10,000 households around a single business location, with results reviewed before a repeat round is scheduled. Real examples are summarised in customer campaign results.