Which is cheaper, JogPost or Royal Mail Door to Door?

On a pure cost-per-thousand basis, Royal Mail Door to Door is often competitive at very large scale because leaflets are delivered alongside post. JogPost is typically more cost-effective for local campaigns under 20,000 households where targeting precision and GPS verification matter more than headline rate.

Does Royal Mail Door to Door provide GPS tracking?

Royal Mail Door to Door provides postcode-sector-level reporting rather than route-level GPS tracking. Customers receive a delivery confirmation for the booked sectors but not a per-round walked map.

Can I target specific streets with Royal Mail Door to Door?

Targeting is at postcode sector level. You cannot generally exclude individual streets or hand-pick a small custom catchment. JogPost can plan at street or polygon level, which is the main reason local businesses choose it.

When is Royal Mail Door to Door the better choice?

Very large, nationwide rollouts where postcode-level coverage and integration with the mail stream are more important than verification per round — for example, broad-reach utility or insurance campaigns.

When is JogPost the better choice?

Local campaigns where targeting precision, GPS verification, ride along access, and direct contact with the team running the round are valuable — typically independents, multi-site franchises and regional brands.

JogPost vs Royal Mail Door to Door

At a glance

Royal Mail Door to Door is a national mail-stream service: your leaflet is delivered alongside regular post by Royal Mail postal workers. JogPost is a specialist door-to-door operator with its own distributor teams, GPS tracking and ride along access.

Targeting

Royal Mail Door to Door targets at postcode sector level using Mosaic and similar demographic data. JogPost can target at street and polygon level, allowing precise catchments around a single business location, exclusion of specific streets, or coverage of small custom areas that don't align cleanly to postcode sectors.

Flexibility

Royal Mail Door to Door operates on fixed booking cycles aligned to the mail stream. JogPost schedules independently and can usually deliver within a defined window after leaflets arrive, which suits campaigns tied to events, openings or seasonal promotions.

Campaign scale

At very large national scale — hundreds of thousands or millions of households — Royal Mail Door to Door's cost per thousand becomes hard to beat. At local and regional scale, the cost difference narrows and JogPost's targeting precision and verification often produce a better effective cost per response.

Local marketing

For independents and multi-site SMEs, leaflet campaigns are usually anchored to a specific location — a restaurant, a clinic, an estate agent branch. JogPost is designed for this pattern and can plan radial or walking-distance catchments that Royal Mail Door to Door cannot match at sector level.

GPS tracking

JogPost provides per-round GPS tracking as standard. Royal Mail Door to Door provides postcode-sector confirmation rather than walked-route GPS. For a fuller explanation see GPS tracked leaflet distribution.

Reporting

Royal Mail Door to Door reporting is sector-based and standardised. JogPost reporting is round-based and includes the GPS map, team assignment, completion dates and area manager notes — see how JogPost works.

Use cases

Royal Mail Door to Door — national rollouts, utilities, insurance, government communications, large brand awareness campaigns.
JogPost — local restaurants, takeaways, estate agents, clinics, franchises, charities, regional brand rollouts, and any campaign where GPS verification matters.

Choosing between them

Neither operator is universally better. If your campaign is large, nationwide and does not need precise local targeting, Royal Mail Door to Door is a reasonable choice. If you are a local business, multi-site brand or charity that needs precise targeting and verifiable delivery, JogPost is usually the more practical fit. The full checklist for comparing any UK provider lives in leaflet distribution reviews UK.

JogPost vs Royal Mail Door to Door.