What is solus leaflet distribution?

A solus drop means only your leaflet is delivered to each address. It carries the highest attention and is the most common format for premium brands, valuations, and single-offer campaigns.

What is shared leaflet distribution?

Shared distribution delivers a small bundle of non-competing leaflets to each address (typically 3–5). It costs less per thousand but the leaflet shares attention with the others in the bundle.

Which format gets a higher response?

Solus typically produces a higher response per thousand because the leaflet has undivided attention. Shared drops can still be cost-effective when the campaign is brand-awareness rather than direct response.

Are competing businesses ever bundled together?

No. Reputable distributors check categories before bundling. A pizza takeaway will never be bundled with another pizza takeaway in the same drop.

Which should I pick for a first-time campaign?

For most first-time campaigns testing a measurable offer, solus is the cleaner choice because the attribution is unambiguous.

Shared vs Solus Leaflet Distribution Explained

The key differences

Solus distribution delivers only your leaflet to each address. Shared distribution delivers a small bundle of non-competing leaflets together. Everything else — targeting, scheduling, supervision, GPS tracking — is broadly the same.

Cost

Shared distribution typically costs less per thousand because the cost of walking the route is split across multiple advertisers. Solus carries the full cost per thousand but produces higher attention per address.

Targeting

Both formats use the same postcode-sector targeting and demographic overlays. Solus is often easier to schedule on tight windows because it does not depend on finding compatible advertisers to share the bundle.

Campaign goals

Use solus when:

Testing a measurable offer with a single response mechanism.
Promoting a premium brand where adjacency matters.
Running an estate agent valuation campaign.
Launching a new restaurant menu.

Use shared when:

Running long-term local awareness rather than direct response.
Cost per thousand is the primary constraint.
The leaflet is strong enough to stand out in a small bundle.

Response expectations

Solus drops generally produce a higher response per thousand. Shared drops can still be cost-effective on a per-response basis when the cost saving outweighs the attention drop. Either way, response should be measured — see how businesses track campaigns.

Shared vs solus leaflet distribution explained.